Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
-fencing and mobile-activated retail display to differentiate our product in the aisle, not to mention the fast ...
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Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
We all know what mobile has done for retailers - the impressive stats just keep rolling in ... with consumers in the retail environment? We are starting to see some good cross-channel campaigns where mobile is used as the glue that connects offline to online. Retailers such as Diesel have used it effectively ...
Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a
The Year Ahead For ... Digital
12 Jan 2012 | by Daniel Bonner
wastefully pricey media slot if, when you next visit the associated retail environment, the assistant is rude ... mobile phone that transforms and democratises the retail experience for you, your friends and millions ... the retail experience in-store. Mobile commerce defined and inspired by the music you listen to and where you ...
Adam & Eve recruits Alex Hesz as head of digital
01 Sep 2011 | by Matt Williams
year, and was responsible for helping the agency create web campaigns for the retailer Sears and the TV ...
Barclays cuts digital roster for non-consumer to three
04 Aug 2011 | by Sara Kimberley
Commission on Banking that is looking at whether the retail and investment arms of banks should be separated ...
SapientNitro: Idea engineering
29 Jun 2011 | by Nigel Vaz, Sapientnitro
minutes after an event. High-street retailing is another area that is undergoing major change. Ten ... mechanic, but a change to ice-cream selling that blurred the lines between sales, marketing, retail ...
G2: Data at the core
29 Jun 2011 | by Tim Hipperson and Stefan Kniess, G2
-of-mouth - a public "check-in". We have already seen retailers experiment with deals that entice customers ... communicating directly with retailers. Likes, shares, recommendations and check-ins are exchanged for monetary ... system in social games and virtual goods, is an area for massive digital retail growth. If customer trust ...
Media Forum: Will net forums ever excite?
02 Jun 2011 | by Alasdair Reid
' campaign is just one example of how it has gained authority and credibility by campaigning against retailer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
