A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
in Europe, offering 1.9 million square feet of retail and leisure space. Westfield is also currently ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
Ad watchdog slams Natasha Richardson ski helmet e-mail
13 May 2009 | by Hadassah Nymark
of her passing. The e-mail then changed tack and stated: "As a ski retailer and ski enthusiasts, our ...
Avis reviews pan-European digital and direct account
06 Feb 2009 | by Matt Williams
The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...
Boots appoints Lida to Advantage Card business
25 Nov 2008 | by Matt Williams
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...
McCann Erickson Manchester takes Flying Brands digital account
03 Oct 2008 | by Staff
The agency will work across the company's three core brands - Flying Flowers, Gardening Direct and Garden Bird Supplies. Sharon Palmer, head of online media at MECH, said: "This is a great win for McCann's that demonstrates the strengths and capabilities of our digital offering. "Our knowledge of online retailing ...
Pedigree appoints Tequila for digital
11 Sep 2008 | by Caroline Lovell
. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...
Agencies line up for Carphone DM task
14 Aug 2008 | by Matt Williams
The mobile phone retailer is approaching agencies directly with a request for information, in a process that is understood to be procurement-driven. Its direct marketing is currently split between WDMP ... -acquisition of its retail business by the US consumer electronics giants Best Buy. It is understood ...
Brooklyn Brothers nets Wyevale brief
31 Jul 2008 | by Noel Bussey
online infrastructure and the agency will now redesign its website. It will also work on the retailer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
