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on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
at participating retailers. The vouchers, which are worth 3.10 each, can also be exchanged for vitamins and baby ...
Iris secured the business after a pitch against undisclosed agencies. It will now develop a global activation strategy for Heineken's above-the-line sponsorship of the tournament using experiential, retail and point- of-sale communications. Iris will work alongside Heineken's other roster agencies Bartle Bogle ...
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking ... Communications, which created product-led tactical advertising for the retailer. There is no incumbent direct ... pure price-led advertising. In October, the retailer launched a new campaign that carried ...
. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...
Kitcatt Nohr triumphed in a contest against Archibald Ingall Stretton and Partners Andrews Aldridge in a process conducted by The Haystack Group. The pitch was called by Christian Cull, the Waitrose marketing director, and follows a number of changes to the retailer's agency arrangements ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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