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PAA snares Wickes digital and DM task

Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account....The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house. The appointment does not affect the retailer's creative account with MWO, which has handled the business since 2008. PAA will be responsible ...

Wickes seeks shop for CRM business

Wickes, the DIY retailer, is looking for an agency to handle its CRM business....that promoted the variety of products on offer in the retailer's catalogue. The campaign continues to use ... on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...

Superdrug hunts shop for reward scheme launch

The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...

Littlewoods launches first TV ad starring Coleen Rooney

s retail director, Gareth Jones commented: "Coleen has proved to be an inspirational style ambassador ...

Fashion site My-Wardrobe on the hunt for digital agencies

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Principles Agency retains JD Williams ad account

awareness, which is an essential requirement in today's competitive retail environment." ...

Bluewater puts CRM work up for grabs

Lend Lease Retail and Communities Group, which owns the shopping centre in Kent, has contacted agencies with a brief to increase repeat visits and attract new customers. The winning agency will develop Bluewater's online marketing, including better use of its mailing list. Bluewater set up a database ...

Sony hands retail marketing account to HS&P and Live and Breathe

LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ... will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.