24 Feb 2011
| by Sara Kimberley
Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account....The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house.
The appointment does not affect the retailer's creative account with MWO, which has handled the business since 2008.
PAA will be responsible ...
27 Jan 2011
| by Matt Williams
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....that promoted the variety of products on offer in the retailer's catalogue.
The campaign continues to use ...
on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...
25 Jan 2011
| by Daniel Farey-Jones
The retailer, which intends to launch the scheme in May, is handling the search process itself.
Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ...
.
The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...
01 Sep 2010
| by Sara Kimberley
s retail director, Gareth Jones commented: "Coleen has proved to be an inspirational style ambassador ...
14 Jul 2010
| by Joe Thomas
My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies...The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ...
markets are 'culturally specific'.
It is unclear at present what the retailer's marketing budget ...
as an accessible luxury retailer, My-Wardrobe.com launched in 2006 and is currently gearing up for its biggest ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
12 Apr 2010
| by Matt Williams
awareness, which is an essential requirement in today's competitive retail environment." ...
24 Sep 2009
Lend Lease Retail and Communities Group, which owns the shopping centre in Kent, has contacted agencies with a brief to increase repeat visits and attract new customers. The winning agency will develop Bluewater's online marketing, including better use of its mailing list. Bluewater set up a database ...
21 Aug 2009
| by Matt Williams
LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ...
will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...