A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
DSG International hires Rapp for DM account
17 Sep 2009
LONDON - DSG International, the owner of the technology retailers PC World, Currys and Dixons, has.... The company has recently announced that it is looking for a new head of CRM. The retailer is also set ...
Sony hands retail marketing account to HS&P and Live and Breathe
21 Aug 2009 | by Matt Williams
LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its...was awarded a CRM brief from Sony for its retail division. Following the appointment, HS P and Live Breathe ... will be responsible for devising a new strategic approach for Sony's consumer retail sector, which incorporates TV, audio, vision, IT, digital imaging and design products. Roy Dickens, the retail director for Sony ...
The Week: DM Reviews - Haygarth lands Palm task
30 Jan 2009
The agency picked up the business following a four-way pitch against WDMP, EHS Brann and The Marketing Store. Haygarth will be responsible for creating experiential, retail and digital marketing campaigns for the brand, which has recently lost ground in the PDA sector to the iPhone and the BlackBerry. ...
Carphone Warehouse awards DM account to Lida and Table 19
02 Dec 2008 | by Matt Williams
The agencies were appointed to the roster following a pitch against WDMP, Meteorite, Kitcatt Nohr Alexander Shaw and Table 19. The mobile phone retailer called a pitch for the account in August, after a major restructure of its marketing department. It may appoint other roster agencies in the future ...
The Week: DM Reviews - Palm plots Euro campaign
24 Oct 2008
roster of agencies to handle below-the-line retail, digital and experiential marketing across Europe.
Agencies line up for Carphone DM task
14 Aug 2008 | by Matt Williams
The mobile phone retailer is approaching agencies directly with a request for information, in a process that is understood to be procurement-driven. Its direct marketing is currently split between WDMP ... -acquisition of its retail business by the US consumer electronics giants Best Buy. It is understood ...
Agencies line up for Sony direct account
25 Apr 2008 | by Kate Nettleton
to produce retail-driven campaigns focused on promoting the company's electrical products to the UK market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
