A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
to try to prevent climate change by cutting carbon dioxide emissions, works with retailers, builders ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
Orange appoints Iris to retail marketing account
07 Dec 2009 | by Anne Cassidy
LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...The account was previously held by BD Network. The win will see iris launch retail marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
's retail-dominated client list. At the end of his first full year in the hotseat, Hoare must have felt ... , the furniture retailer, Hoover, Thames Water, Emap's travel websites and the agency's rebuilt relationship ... with a fight on its hands to retain the creative assignment on the retailer's pounds 7.2 million account ...
DIRECT NEWS: Barraclough Hall secures PC World business
09 Oct 1998 | by ELEANOR TRICKETT
-owned computer retail chain, PC World....Barraclough Hall Woolston Gray has picked up the direct marketing business for the Dixons Group-owned computer retail chain, PC World. The appointment comes after a final bout with WWAV Rapp Collins, following a first round of pitches which also included Brann SJA and Bates Communications. The task ...
PC World hunts for shop to help build the brand through the line
11 Sep 1998 | by ELEANOR TRICKETT
PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster...PC World, the giant computer retail chain owned by the Dixons group, is expanding its roster of marketing services providers by looking for a direct marketing agency. Four agencies are pitching ... : the retail outlets, its role in the Dixons Group Business Services premiums and incentives service ...
REVIEW: Marketing and advertising news in this week’s press
24 Jul 1998 | by JOHN TYLEE
channel run by a major retailer. Boots is also revamping its website to allow customers to order Boots ...
DIRECT NEWS: Playstation awards formal pounds 2m direct account to Claydon
15 May 1998 | by EMMA HALL
Campbell, the new-business director at Claydon Heeley, said: We want to drive customers into retail ... appointed in the UK only, will also co-ordinate Playstation promotions with third parties and retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
