Everything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...
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- Video (4)
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
Wickes seeks shop for CRM business
27 Jan 2011 | by Matt Williams
Wickes, the DIY retailer, is looking for an agency to handle its CRM business....that promoted the variety of products on offer in the retailer's catalogue. The campaign continues to use ... on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...
WPP acquires data marketing business I-Behaviour
10 Nov 2010 | by Sarah Shearman
Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...
How to measure true engagement
15 Oct 2010 | by Ol Janus, EHS 4D Discovery
, there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ... and colleagues via social networks and read product reviews. I stand in retail outlets, connect via mobile ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
such as Foursquare and Facebook Places. The potential for retailers, cinemas and music and sports venues to deliver ...
Energy Saving Trust hands DM account to SFW
08 Oct 2010 | by Sara Kimberley
to try to prevent climate change by cutting carbon dioxide emissions, works with retailers, builders ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
