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Everything Everywhere calls direct roster review

Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...

Live & Breathe nets Birds Eye DM task

The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

PAA snares Wickes digital and DM task

Wickes, the DIY retailer, has appointed Partners Andrews Aldridge to its CRM account....The agency won the pitch, which kicked off in January, in a final shoot-out against Proximity London. The business was previously handled in-house. The appointment does not affect the retailer's creative account with MWO, which has handled the business since 2008. PAA will be responsible ...

Westfield kicks off customer relationship marketing pitch

in Europe, offering 1.9 million square feet of retail and leisure space. Westfield is also currently ...

Wickes seeks shop for CRM business

Wickes, the DIY retailer, is looking for an agency to handle its CRM business....that promoted the variety of products on offer in the retailer's catalogue. The campaign continues to use ... on its ad account since January 2008. Its relationship with the retailer is unaffected by the CRM pitch. ...

Superdrug hunts shop for reward scheme launch

The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...

WPP acquires data marketing business I-Behaviour

Colorado-based I-Behaviour is a privately held data co-operative, that provides direct marketing services to merchants, including retailers, financial services firms, consumer magazines and business-to- business companies. More than 1,900 merchants in the US contribute data about customer transaction ...

How to measure true engagement

, there are many opportunities for all those TV retailers and manufacturers out there to tempt, engage and persuade ... and colleagues via social networks and read product reviews. I stand in retail outlets, connect via mobile ...

Content is King

such as Foursquare and Facebook Places. The potential for retailers, cinemas and music and sports venues to deliver ...

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