Specsavers launches £39m media contest
26 Jan 2012 | by Katherine Levy
, though the retailer also stocks designer glasses. ...
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Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
Bob's nine-year itch
20 Jan 2012 | by Anne Cassidy
production studio. On top of this, new offerings are regularly added, including retail, mobile, social, brand ...
DLKW Lowe hires Anthony Hopper and Simon Goodall to run OPEN
19 Jan 2012 | by Matt Williams
' OPEN network. Lowe launched its OPEN retail offering in September 2010, to help provide clients ...
Start-up Green Cave People joins B&Q ad roster
19 Jan 2012 | by Matt Williams
The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...
Agencies line up for Signet ad brief
19 Jan 2012 | by Anne Cassidy
to put in each of the retailer s diamonds. Signet awarded its media planning and buying account to the ...
Co-op calls £50m agency roster review
19 Jan 2012 | by Anne Cassidy
in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...
H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
H&M, the Swedish retail brand, is to broadcast is first Super Bowl TV ad, which will showcase
Bolt becomes Branson in Virgin Media speed spoof
13 Jan 2012 | by Sara Kimberley
was by Fifty6. The campaign will also run across press, outdoor, social, retail and online. It will be among ...
The Year Ahead For ... Digital
12 Jan 2012 | by Daniel Bonner
wastefully pricey media slot if, when you next visit the associated retail environment, the assistant is rude ... mobile phone that transforms and democratises the retail experience for you, your friends and millions ... the retail experience in-store. Mobile commerce defined and inspired by the music you listen to and where you ...
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