From the inside out
07 Dec 2011 | by Robin Gadsby, Forever Beta
the chief executive down to the retail staff....and consumer experience. Everyone from the chief executive down to the retail staff is aligned to a single ...
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Are targeted ads the future?
08 Dec 2011 | by Alasdair Reid
Experian and retail partners about combining data to enhance segmentation. Initially, the system will only ...
Ingratiate Don't integrate
07 Dec 2011 | by Carl Ratcliff, Elvis
in multiple mindset terms: consumers as well as shoppers; shoppers as well as retailers. To conclude ...
Dynamic Integration
07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather
? What if the debate about nutrition changes (from sugar to food quality, for example)? What if retailers ...
Harvey Nichols offers antidote to the 'walk of shame'
06 Dec 2011 | by Matthew Chapman
Retailer Harvey Nichols has launched a tongue-in-cheek "walk of shame" viral as part of its...the retailer, "has everything you need to walk home with your glamorous head held high". Harvey Nichols ... Valli, Nina Ricci and Chrisopher Kane. The retailer says it also has extras to help the morning ...
Radio industry launches 'Let It Live' digital radio campaign
02 Dec 2011 | by Maisie McCabe
by brand identity agency Lambie-Nairn and will be used by manufacturers and retailers in their own ... manufacturers, vehicle manufacturers and retailers will rightly point to the excellent functionality, benefits ...
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
VCCP Share wins Spotify digital brief
01 Dec 2011 | by Matt Williams
and some other selected retail outlets. Spotify announced a new partnership with Facebook in September ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
spot this year is, of course, John Lewis. While the other retailers are determined to remind us ... important moment in retail we've seen for many years. Soft demand, sales growth "difficult" and a need ... to my local Argos will help them understand that, in retail, "you're only as good as your local store ...
Pitch update
01 Dec 2011
pulled out, ending a ten-year relationship with the home improvement retailer. Final pitches were held ...
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