Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
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A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
Coca-Cola ad reveals location of secret recipe
26 Nov 2008 | by Staff
In a humorous animated ad, the voice-over reveals the lengths the soft drinks retailer goes to in order to protect the ingredients of its leading brand. Playing on speculation surrounding the ingredients, it promotes the fact that the drink contains no added preservatives or artificial flavours ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
