A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
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Superdrug hunts shop for reward scheme launch
25 Jan 2011 | by Daniel Farey-Jones
The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
Holland & Barrett seeks agency to handle CRM account
27 Nov 2008 | by Matt Williams
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking ... Communications, which created product-led tactical advertising for the retailer. There is no incumbent direct ... pure price-led advertising. In October, the retailer launched a new campaign that carried ...
Boots appoints Lida to Advantage Card business
25 Nov 2008 | by Matt Williams
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...
Pedigree appoints Tequila for digital
11 Sep 2008 | by Caroline Lovell
. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...
Spa company ESPA in DM agency hunt
02 Nov 2007 | by Staff
LONDON - ESPA, the luxury spa treatment and beauty-product retailer, has kicked off a search for a
Kitcatt Nohr lands £11m Tyrwhitt brief
15 Jun 2007 | by Staff
in excess of 50 million and retail outlets in Paris and New York, as well as six stores in the UK. ...
Waitrose awards direct marketing account to Kitcatt Nohr
02 Oct 2006 | by by Claire Billings
Kitcatt Nohr triumphed in a contest against Archibald Ingall Stretton and Partners Andrews Aldridge in a process conducted by The Haystack Group. The pitch was called by Christian Cull, the Waitrose marketing director, and follows a number of changes to the retailer's agency arrangements ...
Beck's seeks direct marketing agency
30 Jun 2006 | by by Claire Billings
for Beck's, including retail, promotions, DM and online. It is being handled by InBev in the UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
