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Commercial TV and radio remain strong in Q1

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

ZenithOptimedia retains Superdrug media

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Agencies line up for £7m Superdrug media

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...The move is part of a European review led by Superdrug s holding company, AS Watson. The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high ... years, introducing the Gavin Stacey actress Joanna Page as the face of the retailer. Follow ...

The Perfume Shop appoints Über to ad account

ber will be responsible for the retailer s Christmas TV campaign. The agency first worked with The Perfume Shop on a project in July , as part of the retailer s sponsorship of ITV2 show Peter Andre: Here ... the pedigree to successfully combine a strong retail message with the key emotional engagement delivered ...

Big Al's and the7stars capture Yardley

business for the soap and perfume retailer Yardley London.

JWT Pakistan wins Vaseline and Ideas by Gul Ahmed accounts

, a local retail lifestyle brand....JWT has been chosen as Vaseline's creative agency, following a pitch against Lowe Rauf and Ogilvy Mather. The agency will handle the brand s body lotion product range. Ideas By Gul Ahmed, a sub brand of Gul Ahmed, is an established retail lifestyle brand in Pakistan whose product range ...

Dare nets Clean & Clear digital brief

to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...

HMDG wins Superdrug ahead of pre-Christmas TV ad drive

Superdrug, the UK's second-largest health and beauty retailer, has appointed HMDG to its UK...The retailer currently spends 6 million a year on advertising, according to The Nielsen Company ... a major TV campaign in the run-up to Christmas. The retailer's most recent retained agency was Euro RSCG, which was appointed to handle branding work in May 2005. Superdrug, owned by the retail ...

The7stars picks up Robert Dyas media business

The7stars has been appointed by the high-street retailer Robert Dyas to handle its media planning...The agency won the business without a pitch and takes over from the incumbent, the Havas-owned MPG. MPG won the account in 2006 without a pitch, ahead of an aggressive expansion plan by the retailer. The 138-year-old company has more than 100 stores in the south of England, selling DIY, kitchen, home ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.