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Pedigree appoints Tequila for digital

. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...

Mother hands Mark Harrison Boots role

retail clients. Stef Calcraft, a partner at Mother, said: "We want to create an opportunity where we can push retail to the fore with new thinking, and Mark is going to be a big part of that." He added ...

Pet brand Pedigree in digital overhaul

A number of undisclosed digital agencies pitched for the business last week. Pedigree is expected to decide on a new agency at the end of this week. The digital account spans ?e-commerce, retail work, strategy, advertising, digital content and social networking. The pet brand is expected ...

Diageo brings back Smirnoff "sea" on the back of sales boost

on the back of an £8.82 million increase in off-trade, retail sales of the drink in 2007, which it is directly

Agencies line up for £5m Vision Express

. The optical retailer has just launched a new TV ad, which was created by MCBD and features the fashion expert ...

BMB lands £5m Nando's brief

, the Manchester-based creative agency, to develop a campaign for its retail range of branded sauces, marinades ...

David Beckham stars in Adidas Euro 2008 ad campaign

consists of TV, digital, mobile, print and retail, all pushing viewers to the internet series. The media ...

Euro RSCG moves in on Pernod Ricard

relaunched a high-priced version of the whisky called Chivas Regal 25 Year Old that retails at around 130 ...

Holland & Barrett calls £5m advertising pitch

LONDON - Holland & Barrett, the health food retailer, has called a pitch for its £5 million ad...year on year. Holland Barrett has 499 stores worldwide and is the country s leading retailer ...

Holland & Barrett calls £5m advertising pitch

LONDON - Holland & Barrett, the health food retailer, has called a pitch for its £5 million ad...year on year. Holland Barrett has 499 stores worldwide and is the country s leading retailer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.