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Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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