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ZenithOptimedia retains Superdrug media

02 Feb 2012 | by Katherine Levy

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

of marketing support as well as being high on the agenda in discussions with retailers. "We've learned how ...

Agencies line up for £7m Superdrug media

29 Sep 2011 | by Katherine Levy

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...The move is part of a European review led by Superdrug s holding company, AS Watson. The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high ... years, introducing the Gavin Stacey actress Joanna Page as the face of the retailer. Follow ...

The Perfume Shop appoints Über to ad account

09 Aug 2011 | by Sara Kimberley

ber will be responsible for the retailer s Christmas TV campaign. The agency first worked with The Perfume Shop on a project in July , as part of the retailer s sponsorship of ITV2 show Peter Andre: Here ... the pedigree to successfully combine a strong retail message with the key emotional engagement delivered ...

Big Al's and the7stars capture Yardley

31 Mar 2011 | by Campaign staff

business for the soap and perfume retailer Yardley London.

JWT Pakistan wins Vaseline and Ideas by Gul Ahmed accounts

08 Feb 2011 | by Staff

, a local retail lifestyle brand....JWT has been chosen as Vaseline's creative agency, following a pitch against Lowe Rauf and Ogilvy Mather. The agency will handle the brand s body lotion product range. Ideas By Gul Ahmed, a sub brand of Gul Ahmed, is an established retail lifestyle brand in Pakistan whose product range ...

Superdrug hunts shop for reward scheme launch

25 Jan 2011 | by Daniel Farey-Jones

The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...

Dare nets Clean & Clear digital brief

04 Nov 2010 | by Anne Cassidy

to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...

HMDG wins Superdrug ahead of pre-Christmas TV ad drive

05 Aug 2010 | by Sara Kimberley

Superdrug, the UK's second-largest health and beauty retailer, has appointed HMDG to its UK...The retailer currently spends 6 million a year on advertising, according to The Nielsen Company ... a major TV campaign in the run-up to Christmas. The retailer's most recent retained agency was Euro RSCG, which was appointed to handle branding work in May 2005. Superdrug, owned by the retail ...

The7stars picks up Robert Dyas media business

29 Jul 2010 | by Campaign staff

The7stars has been appointed by the high-street retailer Robert Dyas to handle its media planning...The agency won the business without a pitch and takes over from the incumbent, the Havas-owned MPG. MPG won the account in 2006 without a pitch, ahead of an aggressive expansion plan by the retailer. The 138-year-old company has more than 100 stores in the south of England, selling DIY, kitchen, home ...

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