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And in the real world... British Airways, JJB, Cable & Wireless, Mitchells & Butlers and more

British Airways has reported a record loss of 401 million for the year ending 31 March, as a fall in passenger numbers and a rise in oil prices took its toll on the airline. Source: Financial Times JJB Sports, the sportswear retailer, has revealed that it recently came "dangerously close to insolvency ...

And in the real world... Volkswagen, Marks & Spencer, Lloyds, BAA, Boots and more

The family owners of Germany's Porsche scrambled on Monday to bring stalled merger talks with Volkswagen back to life. Source: Financial Times Marks Spencer's boss, Sir Stuart Rose, looks set to cut the dividend for the first time in eight years as he attempts to place the retailer on the road to recovery ...

And in the real world... British Gas, Diageo, Unilever, Google and more

, the world's largest spirits-maker, saw sales decline in the first three months of the year as US retailers ...

And in the real world... John Lewis, Porsche/VW, Hulu and more

Porsche and Volkswagen have announced they are to merge. Source: Financial Times John Lewis will open 50 specialist home stores, which will be a third of the size of existing stores and stock two-thirds of products. The retailer had originally planned to open ten full-size stores and a handful of smaller stores ...

RKCR/Y&R wins £8 million Bank of Scotland ad account

Newhaven was appointed in 2007 to manage Bank of Scotland s retail-banking advertising campaigns in Scotland. RKCR/Y R will now assume that responsibility as the lead creative ad agency. It is understood that the decision to move the account is part of a realignment strategy within the newly merged company Lloyds ...

And in the real world... Homebase, Santander, Aviva, M&S and more

its profits to 2.1 billion. Source: Financial Times The Home Retail group, the owner of Homebase ...

And in the real world... Tesco, LVMH, RBS, Primark and more

The retail price index fell below zero in March for the first time in almost 50 years in a sign of rising deflationary pressures. The RPI dropped to -0.4 per cent, the Office for National Statistics said. Source: FT Sir Terry Leahy, the chief executive of Tesco, which posted record profits yesterday ...

And in the real world... public borrowing, Tiscali, UBS and more

offsetting declines in purchases of big-ticket items such as furniture, according to the British Retail ...

And in the real world: Sun-Times, supermarkets, Google, M&S

among shareholders over his dual role, as the retailer announced better-than-expected trading results ...

And in the real world: Mortgages, Phorm, M&S, GM/Chrysler

, as the retailer delivers a trading update today. Source Barclays has rejected a government taxpayer ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.