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Mamas and Papas appoints Mullen for global push

she was awaiting the arrival of her first daughter. The own-label retailer and wholesaler operates ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Avis reviews pan-European digital and direct account

The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...

Habitat begins hunt for digital agency

from its advertising. Agencies will have to prove that they have relevant experience in retail ... with existing online architecture and technology. Habitat is a UK-based international retailer with operations in the UK, France, Spain and Germany, in addition to a large distribution network of retail partners ...

Audi digital to depart GT for BBH

and retail communications - is already handled by BBH. It also handles the Audi Channel. The agency would ...

HMV calls digital review

LONDON - HMV, the high-street and online retailer, has kicked off a pitch for its digital...Closer, the retailer's digital music store and last year's relaunch of HMV.com. ...

Tesco calls review of digital ad roster

The retailer has contacted creative agencies, asking for credentials in digital advertising, and has indicated that ?it is planning to add to its roster. Ruby, the direct and digital arm of its advertising agency The Red Brick Road, and the full-service digital agency Harvest Digital are already ...

McCann Erickson Manchester takes Flying Brands digital account

The agency will work across the company's three core brands - Flying Flowers, Gardening Direct and Garden Bird Supplies. Sharon Palmer, head of online media at MECH, said: "This is a great win for McCann's that demonstrates the strengths and capabilities of our digital offering. "Our knowledge of online retailing ...

Pedigree appoints Tequila for digital

. The initial work will involve web design and e-CRM, but the account will also span e-commerce, retail ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.