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Electrolux reviews £25m ad business

works on the creative account for its retail business. Head London oversees Electrolux's digital ...

ZenithOptimedia retains Superdrug media

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Start-up Green Cave People joins B&Q ad roster

The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...

Cheethambell JWT wins £5 million Bhs account

The Manchester-based agency picked up the business after a final head-to-head pitch against Now. M C Saatchi and Libertine are also understood to have held conversations with the retailer. Bhs has moved swiftly to appoint the agency ahead of the busy autumn and Christmas shopping season ...

Yellow Door beats Burnett to Westfield

The business was previously handled by CHI Partners but the agency parted ways with the company in January just nine months after winning the account. Yellow Door, which was founded by the retail expert and TV celebrity Mary Portas, won the account after a pitch against Leo Burnett. The agency ...

BiC appoints Forever Beta to ad account

handle brand positioning, digital and retail advertising on both the business and consumer side. BiC ...

RKCR/Y&R beats Publicis to £35 million Dreams account

Dreams, the UK bed retailer, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its £35...the administrator, but the agency was not involved in the final stages of the Dreams pitch. The retailer kicked ...

Westfield kicks off customer relationship marketing pitch

in Europe, offering 1.9 million square feet of retail and leisure space. Westfield is also currently ...

Asda Christmas campaign to focus on quality suppliers

supply the retailer 28-day matured beef for their Extra Special range. This will be the first ad in Asda ... -largest supermarket retailer in the UK. Morrisons also released its Christmas campaign today, and also decided ...

Dreams calls £32m media planning and buying review

Dreams, the bed retailer, has called a review of its £32 million media planning and buying account....for Dreams, while Brilliant Media handles digital media. The retailer has talked to a number of media ... to highlight its niche expertise as a specialist bed retailer, with consumers increasingly turning to multi-purpose retailers such as Argos and John Lewis when purchasing beds. Robson Brown, which also has offices ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.