The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail...of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive customers into electrical retailers to buy products, rather than broader brand advertising. Electrolux currently uses the Lowe Worldwide retail division, Rivet, to create its retail advertising. Lowe also ...
The move by BAA Retail is intended to bring greater synergy to all of its advertising, sales promotion and point-of-sale activity. The aim is to build on the current success of BAA's retail ... , and the effects of the weak dollar for US travellers. Retail sales account for one-third of BAA's revenue. St ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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