ASA bans 'Sofa King Low' slogan
29 Feb 2012 | by Ed Owen
A furniture retailer that uses the line "where the prices are Sofa King low" in its regional press
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Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
Electrolux reviews £25m ad business
09 Feb 2012 | by Anne Cassidy
works on the creative account for its retail business. Head London oversees Electrolux's digital ...
ZenithOptimedia retains Superdrug media
02 Feb 2012 | by Katherine Levy
Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...
Start-up Green Cave People joins B&Q ad roster
19 Jan 2012 | by Matt Williams
The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
