Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
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A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
APG Creative Strategy Awards - Volkswagen 'website relaunch' by Tribal DDB London
08 Sep 2009
, their retailers and customers, and strengthening the relationship between the three parties. The site ... would be buying a Volkswagen. It was therefore important for us to allow visitors to find a retailer ... : the ratio of online test drive requests to retail sales went up by 8%. According to Psyma, a cross ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
