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A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Publicis Groupe and Microsoft form mobile marketing partnership

industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...

Web Liquid and Acknowledgment pick up Avis pan-Euro digital brief

. Web Liquid also handles the brand's affiliate marketing work. Nicola Stone, the retail marketing ...

Vauxhall appoints I Spy to handle natural search account

I Spy won the business after a competitive pitch and will work on natural search and social media across the range of Vauxhall s cars, vans and finance. Carat will continue to handle the paid-for search element of Vauxhall s estimated 3 million search marketing account. Richard Hennis, the retail marketing ...

Avis reviews pan-European digital and direct account

The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...

Audi digital to depart GT for BBH

and retail communications - is already handled by BBH. It also handles the Audi Channel. The agency would ...

Iris scoops global Shell digital business

Iris will now work as the lead digital agency for the petrol giant, and will initially produce campaigns for its retail, fuel and lubricants accounts. The agency s brief will include web development, online advertising and electronic customer relationship marketing. Iris already works with Shell ...

The Work: New Campaigns - UK

Exposure: Pan-European TV, retail outlets THE LOWDOWN Nike is promoting the latest incarnation ...

The Work: New Campaigns - UK

-production: Wave Exposure: TV, cinema, retail, print THE LOWDOWN Nike has unveiled a campaign ahead ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.