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McCann Erickson Birmingham scoops £30 million GM retail
27 Jul 2009 | by Noel Bussey
its £30 million retailer marketing account for Vauxhall, Saab and Chevrolet....tactical and retailer communications activity for the three brands, as well as coordinating the marketing of 697 UK retailers and managing a team of regional marketing consultants. The review process was overseen by Richard Hughes, the head of retail marketing at General Motors. Hughes said: "With a host ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
