15 Mar 2011
| by Maisie McCabe
Channel 4 has agreed its first product placement deal, with high street retailer New Look, which
16 Dec 2010
| by Sara Kimberley
Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run....
The online retailer appointed VCCP to its ad account in June last year, following the retailers rebrand ...
15 Dec 2010
| by Sara Kimberley
The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site.
The video, entitled "not just ...
04 Nov 2010
| by Katherine Levy
Hollywood actress Penelope Cruz as the face of Mango and has completed three campaigns for the retailer ...
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The retail chain now has nearly 1,500 outlets in 92 countries, with around 20 based in the UK. ...
08 Jul 2010
| by Mark Banham
H&M, the fashion retailer, is reviewing its £5m UK media business....across Europe, where the retailer uses agencies including MediaCom, Media edge:cia, and ZenithOptimedia ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
27 May 2010
| by Mark Banham
Universal McCann, the incumbent, is expected to compete for the global brief. The retailer currently spends around 500,000 in the UK but has plans to up its spend ahead of a major brand push in the autumn. The pitch is being handled by Creativebrief, which has sent a request for information ...
21 Jul 2009
| by Anne Cassidy
The Havas network beat the incumbent UM, as well as the pitching agencies Publicis-owned ZenithOptimedia and Omnicom's OMD to the business. The account includes the shoe retailer s 6 million UK business. ...
16 Apr 2009
| by Noel Bussey
offsetting declines in purchases of big-ticket items such as furniture, according to the British Retail ...