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Channel 4 nets first product placement deal

Channel 4 has agreed its first product placement deal, with high street retailer New Look, which

Very.co.uk launches Christmas ad to promote its sale

Very.co.uk, the online retailer, is launching a TV ad to promote its half-price sale in the run.... The online retailer appointed VCCP to its ad account in June last year, following the retailers rebrand ...

Harvey Nichols launches satirical online video

The 60-second video, created by DDB UK and launching today (15 December), unveils small dogs as the must-have accessory this Christmas. The video, hosted on YouTube, will be sent to Harvey Nichols customers and suppliers and will also feature on the retailer s site. The video, entitled "not just ...

M2M on alert as Mango calls pitch

Hollywood actress Penelope Cruz as the face of Mango and has completed three campaigns for the retailer ... . The retail chain now has nearly 1,500 outlets in 92 countries, with around 20 based in the UK. ...

Agencies line up for H&M UK media task

H&M, the fashion retailer, is reviewing its £5m UK media business....across Europe, where the retailer uses agencies including MediaCom, Media edge:cia, and ZenithOptimedia ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Ecco reviews £30m global media business

Universal McCann, the incumbent, is expected to compete for the global brief. The retailer currently spends around 500,000 in the UK but has plans to up its spend ahead of a major brand push in the autumn. The pitch is being handled by Creativebrief, which has sent a request for information ...

Clarks hands global media account to MPG International

The Havas network beat the incumbent UM, as well as the pitching agencies Publicis-owned ZenithOptimedia and Omnicom's OMD to the business. The account includes the shoe retailer s 6 million UK business. ...

And in the real world... public borrowing, Tiscali, UBS and more

offsetting declines in purchases of big-ticket items such as furniture, according to the British Retail ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.