When it's crunch-time, this client trusts his gut
28 Jul 2011 | by John Tylee
" with retailers. Wisely, Ellington turned down an early AMV idea for a campaign involving "twinning" Sandwich ...
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As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...
Cannes Grand Prix winner to feature at BrandMAX conference
29 Jun 2011 | by Lynsey Barber
to partnering with top retailers and the generation of media coverage and social media attention. Nike ...
Leap of faith pays off for Yeo Valley's fast learner
10 Jun 2011
takes place in the glare of publicity. "When I negotiate with a retailer, it's all very private," he ...
Laughter is proving the best medicine for Given
22 Apr 2011
's second-biggest lager brand, generating 2 billion in retail sales. For one thing, the agency picked ...
Magnum offers online game for pleasure seekers
19 Apr 2011 | by Maisie McCabe
online and offline campaigns. Last year Magnum teamed up with Asos.com, the online retailer, for a ...
Coca-Cola launches NESTEA in India
18 Nov 2010 | by Staff
growth strategy of offering choice to consumers. Over the next 4 months, NESTEA would be retailed across ...
Diageo GB prepares £50m Christmas ad campaigns
20 Sep 2010 | by Sara Kimberley
£4.6m campaign for vodka brand Smirnoff, as the company looks to boost ailing retail sales.
Tesco in-store bakery ad falls foul of food campaign complaint
21 Jul 2010 | by Joe Thomas
. The retailer further claimed customers would not recognise that Express stores had an in-store bakery, because ...
Burger King appoints Publicis as its AOR for Singapore
13 Jul 2010 | by Madhavi Tumkur
agency with experience in the retail space and its appointment is one of our key initiatives to prepare ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
