Diageo GB prepares £50m Christmas ad campaigns
20 Sep 2010 | by Sara Kimberley
£4.6m campaign for vodka brand Smirnoff, as the company looks to boost ailing retail sales.
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Kraft launches Cadbury Screme Egg ads
18 Oct 2011 | by Maisie McCabe
at six-sheets close to retailers, phone boxes and digital screens. To expand the campaign creatively ...
Tesco in-store bakery ad falls foul of food campaign complaint
21 Jul 2010 | by Joe Thomas
. The retailer further claimed customers would not recognise that Express stores had an in-store bakery, because ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...
And in the real world... WH Smith, Nokia, SABMiller and more
16 Oct 2009 | by Matt Williams
WH Smith has reported an 8 per cent year-on-year rise in profits for the year ending August 2009. The retailer, which cut its costs during the period by 15 million, attributed the increase to ditching music ... : The Daily Telegraph Mothercare, the mother and baby goods retailer, saw sales increase by 8.2 per cent ...
And in the real world... General Electric, ITV, Marks & Spencer, Asda and more
02 Oct 2009 | by Noel Bussey
retailers. Supermarkets are likely to face an average 12 per cent rise in business rate bills, the British Retail Consortium said. Source: The Times Normal 0 0 1 20 119 1 1 146 11 ...
And in the real world... Waitrose, Sony PlayStation, HP and more
19 Aug 2009 | by Matt Williams
Sales at Waitrose have risen by 10.2 per cent in the second quarter of 2009, leading to suggestions that "recession panic" is subsiding. The supermarket's figures were well ahead of the grocery sector average of 5.6 per cent, with discount retailers such as Lidl and Aldi beginning to lose momentum ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...
Media: Things we like
16 Jan 2009
in the media, financial and retail sectors but we were particularly downcast this week when Findus, the maker ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
