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Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a
The agency, which won the account after a pitch, will initially support the relaunch of the brand in the UK. A campaign breaking in November will include press, digital, retail and brand partnership activity. A number of Gatorade-sponsored athletes are expected to be involved in the work, including ...
with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...
7 at retail for every 1 spent for Richmond; and an award-winning social media campaign for MTV ...
Nestle, Yahoo!, Unilever and TUI. In September, it was also reappointed to the Barclays Retail direct ...
St Luke s beat Karmarama and Krow, while MediaCom defeated Universal McCann and the7stars, in a process led by the Majestic marketing director, David Sinfield, run through the AAR. The wine retailer has not previously used brand advertising, focusing instead on direct marketing. Haygarth, which ...
" with retailers. Wisely, Ellington turned down an early AMV idea for a campaign involving "twinning" Sandwich ...
on priority markets such as the UK and the US, and will run across TV, print, digital, retail and brand ...
takes place in the glare of publicity. "When I negotiate with a retailer, it's all very private," he ...
The retailer, which has 160 stores in the UK, is approaching agencies through the AAR. Until now, Majestic has focused communications on direct marketing, through Haygarth, which has worked on the account for more than eight years. The retailer is now expected to ramp up its advertising in a bid ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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