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on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
The agency, which won the account after a pitch, will initially support the relaunch of the brand in the UK. A campaign breaking in November will include press, digital, retail and brand partnership activity. A number of Gatorade-sponsored athletes are expected to be involved in the work, including ...
St Luke s beat Karmarama and Krow, while MediaCom defeated Universal McCann and the7stars, in a process led by the Majestic marketing director, David Sinfield, run through the AAR. The wine retailer has not previously used brand advertising, focusing instead on direct marketing. Haygarth, which ...
on priority markets such as the UK and the US, and will run across TV, print, digital, retail and brand ...
The retailer, which has 160 stores in the UK, is approaching agencies through the AAR. Until now, Majestic has focused communications on direct marketing, through Haygarth, which has worked on the account for more than eight years. The retailer is now expected to ramp up its advertising in a bid ...
The agency won the integrated business after a pitch earlier this year. Iris will be responsible for handling the brand's global activity across TV, digital, press, retail, experiential and PR channels. A campaign, breaking in September, will target the over-50s market. Iris also becomes Lindeman's UK agency ...
s and 10% of the retail price will go to the RAF Association Wings Appeal, as well as the RAF Museum ...
-brand campaign. In the summer, it launched a similar campaign created by Saatchi Saatchi X, the retail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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