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Live & Breathe nets Birds Eye DM task

The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...

Kraft launches Cadbury Screme Egg ads

at six-sheets close to retailers, phone boxes and digital screens. To expand the campaign creatively ...

Gatorade picks Iris for integrated work

The agency, which won the account after a pitch, will initially support the relaunch of the brand in the UK. A campaign breaking in November will include press, digital, retail and brand partnership activity. A number of Gatorade-sponsored athletes are expected to be involved in the work, including ...

As UK clients slash budgets, agencies look East

with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...

School Reports 2011: EHS 4D GROUP

Nestle, Yahoo!, Unilever and TUI. In September, it was also reappointed to the Barclays Retail direct ...

School Reports 2011: Quiet Storm

7 at retail for every 1 spent for Richmond; and an award-winning social media campaign for MTV ...

St Luke's and MediaCom win Majestic Wine accounts

St Luke s beat Karmarama and Krow, while MediaCom defeated Universal McCann and the7stars, in a process led by the Majestic marketing director, David Sinfield, run through the AAR. The wine retailer has not previously used brand advertising, focusing instead on direct marketing. Haygarth, which ...

When it's crunch-time, this client trusts his gut

" with retailers. Wisely, Ellington turned down an early AMV idea for a campaign involving "twinning" Sandwich ...

TBWA\London wins Campo Viejo work

on priority markets such as the UK and the US, and will run across TV, print, digital, retail and brand ...

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