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Phones4U horror spot tops 2011's most complained about ads

The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive ... , as it was in 2010, with 5,287 complaints, followed by retail (2,349), health and beauty (2,080) IT (1 ...

Ad industry in need of more support, AA's Patterson says

According to Gavin Patterson, the president of the AA and the chief executive of BT Retail, the ad industry is set to add up to 20,000 new jobs to the UK economy by 2014, but the growth potential of the industry is still being overlooked by government. At the conference, Patterson argued that, with more ...

Advertising trusted by 69% of the public

than retail, which scored 76%. This year's survey was commissioned by Credos, the independently ...

Marketing budgets reduced 5.1% in first quarter

fall in sales since records began in 1996 in the British Retail Consortium survey in March ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.