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Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

04 Apr 2012 | by Daniel Farey-Jones

affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices ...

Harvester introduces 'junior chef' ads

07 Mar 2012 | by Ed Owen

Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a

Comet slammed for advertising 'misleading' discounts

08 Feb 2012 | by Matthew Chapman

Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading...at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... . Consequently, it has banned the ad because the higher prices were not genuine retail prices and could be viewed ...

Phones4U horror ad triumphs against flood of complaints

21 Dec 2011 | by Matthew Chapman

The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ... to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie. It ruled ... , and understand what our ads are trying to communicate." The retailer argued that 526 complaints was a ...

Ann Summers drives model vote with two-minute Towie ad

11 Nov 2011 | by Daniel Farey-Jones

The ad was created in-house with media planning and buying by Goodstuff, which was reappointed by the adult retailer in the summer . It was directed by Dominic O'Riordan and produced by Dolly Course for ITN. Goodstuff placed the ad in this Wednesday's finale of ITV2's 'The Only Way Is Essex', which ...

M&S debuts X Factor Christmas ad

07 Nov 2011 | by Daniel Farey-Jones

in yesterday's 'X Factor' results show. Yesterday the retailer ran a promoted tweet on Twitter, which said ...

First sex toy ad to run during daytime TV

27 Sep 2011 | by Sara Kimberley

An ad for one of the UK's largest online retailers of sex toys, Lovehoney, will air on 3 October at 10.15am on ITV2, during The Real Housewives of New York'. The ad was created by Halo Media, which worked with the TV compliance specialist Clearcast to comply with industry standards that restrict sex ...

Wickes promotes multi-channel offering in new ad

25 Jul 2011 | by Sara Kimberley

Home improvement retailer Wickes has launched an ad to position itself as a one-stop shop for doors.

Marks & Spencer unveils spring clothing ad

22 Mar 2011 | by Ed Owen

at your M S", coined in November to shift the retailer's focus back to exclusive and innovative products ...

Co-op urges viewers to join its 'revolution'

07 Mar 2011 | by Sara Kimberley

the first successful retail co-operative, which launched in 1844. Fergus McCallum, TBWA\Manchester, chief ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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