Co-op calls £50m agency roster review
19 Jan 2012 | by Anne Cassidy
in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...
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Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
affect its future marketing. As part of the ruling, the retailer was told to ensure that headline prices ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
spot this year is, of course, John Lewis. While the other retailers are determined to remind us ... important moment in retail we've seen for many years. Soft demand, sales growth "difficult" and a need ... to my local Argos will help them understand that, in retail, "you're only as good as your local store ...
Pitch update
01 Dec 2011
pulled out, ending a ten-year relationship with the home improvement retailer. Final pitches were held ...
Claire Beale: Can John Lewis save adland this Christmas?
17 Nov 2011 | by Claire Beale
winning John Lewis, and the failure of other retailers to meet the tricky challenge of Christmas in a ...
M&S debuts X Factor Christmas ad
07 Nov 2011 | by Daniel Farey-Jones
in yesterday's 'X Factor' results show. Yesterday the retailer ran a promoted tweet on Twitter, which said ...
Taking the plunge into IP
01 Jul 2011 | by Neil Munn
retail arenas. So we backed away, tail between our legs. Seek brave partnerships with companies ... was launched in 2008 and is a global business, retailing in outlets including Marks Spencer. Listed on AIM ... in River Island, Accessorize and Next. UK retail sales have exceeded 2 million. Playground ...
How Ikea smartened up its image through ads
24 Jun 2011
the company's image. It took the furniture retailer, synonymous with students needing a temporary bedroom fix ... as an innovative and forward-thinking brand. This even comes down to the retailer's devolved marketing structure ... -millions of the Swedish retailer. Luckily, Nils Larsson, the marketing manager for Ikea Sweden, says: "We strive to make ...
Ikea recognised as Cannes Advertiser of the Year
17 May 2011 | by Sara Kimberley
Noel Wijsmans, global retail manager and vice-president at Ikea, will accept the award during the Film Craft, Titanium Integrated and Creative Effectiveness Lions ceremony on Saturday, 25 June ... -workers around the globe." Ikea, the world's largest furniture retailer, was founded in 1943 by 17-year ...
Now lands £25m Waitrose
31 Mar 2011 | by Campaign Staff
that the retailer is in discussions about the future of the account, "including a combination of the current team ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
