to remove filtersSpecsavers launches £39m media contest
26 Jan 2012 | by Katherine Levy
, though the retailer also stocks designer glasses. ...
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Comet slammed for advertising 'misleading' discounts
08 Feb 2012 | by Matthew Chapman
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading...at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... . Consequently, it has banned the ad because the higher prices were not genuine retail prices and could be viewed ...
Start-up Green Cave People joins B&Q ad roster
19 Jan 2012 | by Matt Williams
The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...
Agencies line up for Signet ad brief
19 Jan 2012 | by Anne Cassidy
to put in each of the retailer s diamonds. Signet awarded its media planning and buying account to the ...
Co-op calls £50m agency roster review
19 Jan 2012 | by Anne Cassidy
in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...
Adidas hires Creature London for pan-European launch
05 Jan 2012 | by Anne Cassidy
Creature picked up the business after a pitch against Mother and Bartle Bogle Hegarty. The pitch, which was led out of Adidas' corporate global headquarters in Germany, involves the retailer Foot ... , digital and out of home, will launch at Easter and will appear in Foot Locker retail outlets as well ...
Phones4U horror ad triumphs against flood of complaints
21 Dec 2011 | by Matthew Chapman
The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ... to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie. It ruled ... , and understand what our ads are trying to communicate." The retailer argued that 526 complaints was a ...
Why seasonal advertising this year doesn't have the X-mas factor
20 Dec 2011 | by Deborah McCrudden
we have noted in retail is the greater number of people willing to buy both premium and low ...
Campaign of the Year: John Lewis
15 Dec 2011
" spot an ad that helped the brand capture Advertiser of the Year in last year s Annual the retailer ... has done. The ad burst on to the scene in early November, initially being released on the retailer ... , about emotion and about togetherness. And if you re a retailer that positions itself as being ...
Carat lands £23m Wickes media business
13 Dec 2011 | by Katherine Levy
Wickes, the home improvement retailer, has appointed Carat to handle its £23 million media planning...The retailer kicked off a review in October and midway through the process the Incumbent MEC withdrew, leaving Carat to battle with Walker Media for the business. Wickes marketing director, Rob Murray, and the brand director, Tony Holdway, led the process. It is understood that the contract ...
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