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Everything Everywhere calls direct roster review

Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...

Comet slammed for advertising 'misleading' discounts

Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading...at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... . Consequently, it has banned the ad because the higher prices were not genuine retail prices and could be viewed ...

Smartphone advertising: form, functionality and brand

can we learn? If we layer on the phone advertising from retailers, network providers and content ...

Phones4U horror ad triumphs against flood of complaints

The mobile phone retailer's horror-themed ad received more than 500 complaints the most about ... to the retailer's "missing our deals will haunt you" strapline by parodying a horror movie. It ruled ... , and understand what our ads are trying to communicate." The retailer argued that 526 complaints was a ...

VCCP Share wins Spotify digital brief

and some other selected retail outlets. Spotify announced a new partnership with Facebook in September ...

Brother UK takes products down Route 66

and a dedicated Facebook campaign, as well as point-of-sale activity in retailers, including Staples ...

How has the evolution in search helped brands?

well and which have suffered from these changes? Retail is a sector that has benefited more than most. Advances in the shopping application programming interface has helped retailers increase online reach. The inclusion of stock details and nearby stores enables retailers to compete in a space ...

Nokia selects Inferno for £80m global ad campaign

on the mobile company s retail ad business. W K, which recently launched a campaign for its Qwerty range ...

Selling phones to youths in an austere market

's fastest-growing independent mobile phone retailer, almost doubled its share of the pay-as-you-go market ... 's a strategy that's not been without critics, who predicted the retailer would suffer by not moving ...

Nokia calls £90m review

-the-line, digital and retail advertising. It was sent from the company s headquarters in Finland to above ...

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