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Bluewater puts CRM work up for grabs

24 Sep 2009

Lend Lease Retail and Communities Group, which owns the shopping centre in Kent, has contacted agencies with a brief to increase repeat visits and attract new customers. The winning agency will develop Bluewater's online marketing, including better use of its mailing list. Bluewater set up a database ...

Department of Health selects CMW for Healthy Start scheme

24 Sep 2009

at participating retailers. The vouchers, which are worth 3.10 each, can also be exchanged for vitamins and baby ...

DSG International hires Rapp for DM account

17 Sep 2009

LONDON - DSG International, the owner of the technology retailers PC World, Currys and Dixons, has.... The company has recently announced that it is looking for a new head of CRM. The retailer is also set ...

Elvis appoints Carl Eatson to joint creative director role

30 Jul 2009 | by Matt Williams

Eatson will work alongside Elvis existing creative directors, John Treacy and Ben Clapp, and will focus on leading the creative product on promotional and retail output. This includes the 5 million Wrangler business, which Elvis picked up in May. Eatson has spent just over four years leading ...

Iris lands Heineken sponsorship brief

02 Jul 2009 | by Staff

Iris secured the business after a pitch against undisclosed agencies. It will now develop a global activation strategy for Heineken's above-the-line sponsorship of the tournament using experiential, retail and point- of-sale communications. Iris will work alongside Heineken's other roster agencies Bartle Bogle ...

Elvis picks up Wrangler pan-European integrated account

14 May 2009

, digital, sales promotion and direct marketing, as well as strategic and creative retail activation ...

Levy rules out mass lay-offs at Publicis

11 Feb 2009 | by John Tylee

billion euro account of Carrefour, the continent's largest retailer. But it described the UK as being ...

Visa hires Publicis Dialog for Euro DM

06 Feb 2009 | by Staff

payments that they would make over the Christmas period were safe. The digital ads appeared on retail ...

Avis reviews pan-European digital and direct account

06 Feb 2009 | by Matt Williams

The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...

Visa hires Publicis Dialog for Euro DM

06 Feb 2009

payments that they would make over the Christmas period were safe. The digital ads appeared on retail ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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