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On the Campaign Couch ... with JB

16 Apr 2010 | by Jeremy Bullmore

I'm the marketing director for a significant retailer; the account director at my agency and I have

Naked and Mindshare scoop Gatwick Airport business

28 May 2009 | by Caroline Lovell

. Neither agency pitched for the account. The multimedia campaign will promote Gatwick Airport's retail ...

Signet Jewelers calls pitch for direct marketing business

30 Apr 2009 | by Staff

LONDON - Signet Jewelers, the speciality jewellery retailer that owns brands including H Samuel...searches his workshop for the perfect sparkle to put in each of the retailer's diamonds. ...

Sony UK invites agencies to pitch for below-the-line business

23 Apr 2009 | by Claire Billings

The incumbent, Iris, is expected to repitch. The pitch is understood to include the chain's retail promotions and sponsorship business, as well as campaigns for specific Sony products ... Centres business. Sony UK is reported to be looking to bolster its marketing effort around its retail ...

Mindshare wins TK Maxx online account

25 Feb 2009 | by Anne Cassidy

The incumbent on the account was Arena BLM. Mindshare already handles the discount fashion retailer's offline media planning and buying business. Arena BLM won the online business in February 2007 ... advertising account for TK Maxx. The retailer had previously worked with BLM Quantum, the digital arm of Arena ...

The World: Detroit - McCann Erickson in Aldi US creative account win

13 Feb 2009

McCann Erickson has scooped the US creative account for the grocery retailer Aldi. Working out...The retailer spent $16 million on advertising up to November last year, a huge increase on the $3 million spent during 2007. It has around 1,000 US stores, with 75 due to open this year, including its first location in New York City. McCann Manchester already works on the Aldi business in the UK. ...

Levy rules out mass lay-offs at Publicis

11 Feb 2009 | by John Tylee

billion euro account of Carrefour, the continent's largest retailer. But it described the UK as being ...

Mindshare scoops Umbro media

28 Jan 2009 | by Anne Cassidy

to the 10 version available in discount retailers. The kit supplier plans to launch England s new shirt ...

Tesco signs new contract with Initiative

04 Nov 2008 | by Anne Cassidy

Tesco has reappointed its incumbent media agency, Initiative, despite reports that the retailer

Credit crunch hits media insurance

09 Oct 2008 | by Ian Darby

spend. One agency boss said: "It's become a massive issue, especially in the banking and retail sectors ...

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