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The World: Detroit - McCann Erickson in Aldi US creative account win

13 Feb 2009

McCann Erickson has scooped the US creative account for the grocery retailer Aldi. Working out...The retailer spent $16 million on advertising up to November last year, a huge increase on the $3 million spent during 2007. It has around 1,000 US stores, with 75 due to open this year, including its first location in New York City. McCann Manchester already works on the Aldi business in the UK. ...

Aldi hires McCann for new UK ad push

21 Jan 2005

Aldi, the German discount retailer, has picked McCann Erickson Manchester to make it a bigger

Homebase puts £24m account up for review

22 Oct 2004 | by John Tylee

Homebase, the DIY retailer, is reviewing the creative assignment on its £24m account out of Abbott...-for-money positioning. It wants to precipitate a reappraisal that will transform Homebase from a traditional retailer ... the fact that almost half the retailer's customers shopped in pairs. At Euro RSCG, Homebase would ... for 491 million. The following year, GUS bought it for 900 million to complement its existing retail ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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