with the ad, leading to an incredible response at retail level." ...
Work Club pitched against the incumbent design agency, PartnersDBMA, Albion, glue London and one other undisclosed agency. Work Club's first campaign will be a men's lifestyle push in the UK market. The press, online and retail campaign will focus on the brand's Square O sunglasses collection and aim ...
's major retailers have released their Christmas TV ads.
The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking ... Communications, which created product-led tactical advertising for the retailer. There is no incumbent direct ... pure price-led advertising. In October, the retailer launched a new campaign that carried ...
In a humorous animated ad, the voice-over reveals the lengths the soft drinks retailer goes to in order to protect the ingredients of its leading brand. Playing on speculation surrounding the ingredients, it promotes the fact that the drink contains no added preservatives or artificial flavours ...
The retailer put its CRM business up for review after parting company with Craik Jones Mitchell Voelkel in August. Craik Jones was subsequently folded into Proximity a month later. An initial shortlist of six agencies was drawn up, with Rapier, OgilvyOne, and one other unnamed agency eliminated ...
products to retailers. Neil Munn, the chief executive of Zag, says distribution is key. "It can't just ... million per year in retail sales within three years, while it hopes Pick Me will eventually bring in about ... lucky to get a brand sold in a major supermarket or retailer," he says. "It's getting tougher ...
'S/SONY The brand partnership The fashion retailer Bloomingdale's has teamed up this autumn with the major record ... 's the first time that a multi-artist deal has been put together with such an iconic retailer. The campaign ...
The retailer has contacted creative agencies, asking for credentials in digital advertising, and has indicated that ?it is planning to add to its roster. Ruby, the direct and digital arm of its advertising agency The Red Brick Road, and the full-service digital agency Harvest Digital are already ...
in March this year. Despite a grim outlook for many retailers in the current financial climate, Burberry ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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