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Glasses Direct calls ad and media pitch

Glasses Direct, the online optical retailer, has called a review of its advertising and media

Karmarama to scoop Early Learning Centre

The agency is now the only remaining shop in negotiations with the children's toys retailer, at the end of a pitch process that has been ongoing for more than five months. Karmarama is set to work on a number of TV ad campaigns for the brand, including its Christmas campaign. The agency will work ...

Signet Jewelers calls pitch for direct marketing business

LONDON - Signet Jewelers, the speciality jewellery retailer that owns brands including H Samuel...searches his workshop for the perfect sparkle to put in each of the retailer's diamonds. ...

HomeForm launches agency review

The AAR is handling the pitch and is currently in the process of contacting agencies for credentials meetings. A request for information, which was sent to a number of London shops last week, said the retailer was looking for an agency that could "fight in the marketing trenches". The successful agency ...

Avis reviews pan-European digital and direct account

The car rental service is looking for an agency to handle all creative and media output across the digital and DM sectors, with a specific focus on sales and retail activity. The brief will not incorporate any of the rental service's affiliate marketing, which is handled by Web Liquid. McCann Birminham ...

Adam & Eve scoops £20 million John Lewis account

The agency will begin working with the retailer in March this year with its first work expected to break soon afterwards. The review was handled by the AAR. The decision will come as a disappointment ... the retailer announced its shortlist. A spokeswoman for Lowe said at the time: "We are running a business ...

B&Q calls pitch for £40m ad account

LONDON - B&Q, the DIY retailer, has called a review of its £40 million advertising account....in the summer. The retailer has also appointed Rapier to work on a strategic project for an initial six ... aware, the retail marketplace is extremely competitive, and we owe it to our staff and shareholders ...

Work Club handed Oakley UK account

Work Club pitched against the incumbent design agency, PartnersDBMA, Albion, glue London and one other undisclosed agency. Work Club's first campaign will be a men's lifestyle push in the UK market. The press, online and retail campaign will focus on the brand's Square O sunglasses collection and aim ...

Point-of-sale tobacco ads face ban

be introduced in supermarkets in 2011, with small retailers not affected until 2013. ...

John Lewis releases Beatles cover from Christmas ad

View the John Lewis spot and other 2008 Christmas ads The song is an extended version of the track, written by John Lennon and Paul McCartney, and recorded by John Lewis employees. The track is downloadable from the John Lewis website. The retailer is encouraging those who download the song to make a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.