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, and will include press, poster, digital, retail and promotional activity. The aim of the campaign is to drive ...
Management. A spokesman for H M confirmed the retailer has "appointed Kinetic to plan and buy our out ... and buying for the Swedish retailer since September 2001 and last defended the contract in 2004. Kinetic ...
The agency, which won the account after a five-way pitch, has been briefed to develop the retailer's social media strategy and devise a campaign that engages with blogging communities and social network ... online awareness of New Look and, ultimately, drive click-through traffic to the retailer's online store ...
MCBD will be the outdoor fashion retailer's first retained agency. The brand, which has around 140 stores across the UK, called a pitch for the business in May ahead of its first major marketing push. In the past, Fat Face has used an in-house marketing team for the majority of its advertising, but has also ...
, digital, sales promotion and direct marketing, as well as strategic and creative retail activation ...
The incumbent on the account was Arena BLM. Mindshare already handles the discount fashion retailer's offline media planning and buying business. Arena BLM won the online business in February 2007 ... advertising account for TK Maxx. The retailer had previously worked with BLM Quantum, the digital arm of Arena ...
spokeswoman said that the agency was awarded the account thanks to its "strong fashion retail experience". Uniqlo Singapore, a joint venture between Wing Tai Retail and Fast Retailing, is the brand's fourth base ...
Work Club pitched against the incumbent design agency, PartnersDBMA, Albion, glue London and one other undisclosed agency. Work Club's first campaign will be a men's lifestyle push in the UK market. The press, online and retail campaign will focus on the brand's Square O sunglasses collection and aim ...
in March this year. Despite a grim outlook for many retailers in the current financial climate, Burberry ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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