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MCBD snatches digital radio advertising task

The DRDB is the trade body responsible for championing digital radio and driving the uptake of Digital Audio Broadcasting in the UK. MCBD will launch a radio and retail campaign in the summer in one region of the UK, spearheaded by Tony Moretta, the chief executive of the DRDB. The next step will be a ...

Game consolidates media into Rocket

LONDON - Game Group, the video games retailer, has consolidated its £5 million media planning...The PHD Group agency has added the 3 million media account for the main Game retail brand to the 2 million account for its sister company Gamestation, which it has worked on since 2006. MJ Media ... team at Game to handle both of its main retail brands. Game's stores are targeted at mass ...

Levy rules out mass lay-offs at Publicis

billion euro account of Carrefour, the continent's largest retailer. But it described the UK as being ...

HMV names GT as UK digital agency

The entertainment retailer HMV has appointed GT as its UK digital agency of record, following a

Sky launches attack on "perverse" Ofcom

welcomed Ofcom's consultation. The Ofcom report said: "Retail competition that we see in pay TV as a ... , reduced retail innovation, reduced platform innovation or higher prices." Ofcom raised the possibility ...

Mindshare scoops Umbro media

to the 10 version available in discount retailers. The kit supplier plans to launch England s new shirt ...

The year ahead for...television

decline, accelerated by the early casualties of the recession, namely cars, finance and retailer collapse ...

The year ahead for ... newspapers

hits daily titles may well depend directly on the advertising strategies that retailers adopt over the next year or so. Retail has been the biggest-spending sector in the national press for some time now ... this sector. At the moment, many daily titles are seeing a mini boom in retail spending and seem optimistic ...

MFI leaves McCann holding £1m ad bill

LONDON - The collapse of the retailer MFI may leave McCann Erickson owing close to £1 million

Media Lifeline: Men's health titles

FHM reveals it is to launch a travel-sized compact edition to be sold in Smith Travel and Alpha Retail ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.