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Littlewoods reviews £7 million search marketing account

04 Feb 2010 | by Sara Kimberley

of total retail sales in the UK. Shoppers in the UK spent 38 billion online in 2009, an average of 1,102 per shopper, according to the Centre for Retail Research. Littlewoods, which is owned by Shop Direct ... year, the retailer launched campaigns for both brands. Littlewoods' Christmas ad promoted the fact ...

Westfield Group kicks off advertising review

21 Jan 2010 | by By Kate Nettleton

as an "industry showcase" ahead of its launch next year. The 1.45bn development will act as a retail gateway ...

Arcadia Group appoints Grey to UK advertising account

19 Nov 2009 | by Kate Nettleton

, the chairman of the retail giant, announced plans to subsume its sister chain Bhs within the group, and also for a number of the Evans, Burtons, Wallis and Dorothy Perkins outlets to share retail space with Bhs ...

Argos breaks Christmas campaign by CHI & Partners

22 Oct 2009 | by Matt Williams

LONDON - The clocks may not even have gone back yet, but retailers are already in the mood

Bluewater puts CRM work up for grabs

24 Sep 2009

Lend Lease Retail and Communities Group, which owns the shopping centre in Kent, has contacted agencies with a brief to increase repeat visits and attract new customers. The winning agency will develop Bluewater's online marketing, including better use of its mailing list. Bluewater set up a database ...

Karmarama, MNC win Glasses Direct

10 Sep 2009

The online glasses retailer has also appointed MNC to handle its media buying. Both pitched against undisclosed agencies to win the business. Glasses Direct handles its advertising and media planning in-house, although it has previously used the advertising agency Albion, which it appointed ...

Game consolidates media into Rocket

07 May 2009 | by Ian Darby

LONDON - Game Group, the video games retailer, has consolidated its £5 million media planning...The PHD Group agency has added the 3 million media account for the main Game retail brand to the 2 million account for its sister company Gamestation, which it has worked on since 2006. MJ Media ... team at Game to handle both of its main retail brands. Game's stores are targeted at mass ...

Signet Jewelers calls pitch for direct marketing business

30 Apr 2009 | by Staff

LONDON - Signet Jewelers, the speciality jewellery retailer that owns brands including H Samuel...searches his workshop for the perfect sparkle to put in each of the retailer's diamonds. ...

Sony UK invites agencies to pitch for below-the-line business

23 Apr 2009 | by Claire Billings

The incumbent, Iris, is expected to repitch. The pitch is understood to include the chain's retail promotions and sponsorship business, as well as campaigns for specific Sony products ... Centres business. Sony UK is reported to be looking to bolster its marketing effort around its retail ...

DLKW retains £15m HomeForm task

19 Mar 2009 | by Caroline Lovell

DLKW pitched against Kindred, Team Saatchi, DCH (the merged Doner Cardwell Hawkins and Squeeze Digital) and the digital incumbent, Logan Tod Co, last week. The agency will now handle above-the-line advertising for all of the brands in HomeForm's stable. However, the retailer is not yet thought to have ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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