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Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across London and Southeast within the next year. The retailer already has a store in Westfield London ...

Electrolux reviews £25m ad business

works on the creative account for its retail business. Head London oversees Electrolux's digital ...

Everything Everywhere calls direct roster review

Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ...

How can magazines mix digital and commerce?

and personalised shopping and transactional experiences. What about the competition from retail brands acting more like magazines? The trend for retailers to move into the magazine space demonstrates the continued demand for quality editorial content, but while retailers always seek to sell in environments ...

Generation Y can answer the high street's woes

? That was the topic at a recent dinner we hosted. The guests included captains of the British retail industry, senior ... 't like to shop than the 77 per cent who love it. And while the ever-more glamorous out-of-town retail ... at the feet of the retailers that have made high-street shopping such an unrewarding experience. One that has ...

Comet slammed for advertising 'misleading' discounts

Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading...at the higher price of 699 for a week between 13 and 19 October. In the same ad the retailer advertised 120 ... . Consequently, it has banned the ad because the higher prices were not genuine retail prices and could be viewed ...

Blackcircles.com unveils first TV ad

Blackcircles.com, the online tyre retailer, is launching its first TV ad, featuring former Formula

ZenithOptimedia retains Superdrug media

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

H&M unveils David Beckham's Super Bowl ad

H&M, the Swedish fashion retailer, has unveiled its first Super Bowl TV ad, which stars football.... It is the first time the retailer has invested heavily in TV advertising, with the cost of a Super Bowl ad costing around 2.2m. The retailer until now has opted instead to use online and print advertising. Volkswagen ...

Vodafone kicks off retail advertising review

Vodafone has called a review of its integrated retail advertising account....UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won the business in 2007 after a review. The telecoms company's most-recent retail activity included the launch ...

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