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Is Saturday key for brands?

24 May 2012

depends on clients and what they are looking to achieve. Retail advertisers will always focus their spend in the run-up to Saturday and on Saturday itself - the key retail day. This is core for a retail message ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ...

Wickes rolls out first social media campaign

18 May 2012 | by Sarah Shearman

Wickes, the DIY retailer, has made its first foray into social media with the launch of a Facebook...the mainstay of Wickes' marketing mix, but the retailer has been expanding its digital marketing ...

Is top Trinity job impossible?

17 May 2012 | by Alasdair Reid

footfall to retailers, for instance. "We need a uniform platform (embracing standardised editorial ...

Sara Cremer takes MD role at Redwood

10 May 2012 | by Nick Batten

of retail and business development. Paul Kurzeja and Clare Hersey have been appointed to the roles ...

Russell Davies: The stack mentality makes marketers' lives more difficult

26 Apr 2012 | by Russell Davies

or retailers in Southern Scotland and Northumberland why they never saw your ads, and you would buy a slightly ...

M/SIX eager to be a 'proper big media business'

19 Apr 2012

with big, fast-moving businesses - in telecoms, banking, retail and media - and this latest win ...

Could mobile be sold better?

29 Mar 2012

story being driven by new sectors. For the first time, retail is among the top-spending mobile ... -of-sale and retail transaction platform. And yet, it seems, there's no pleasing some people. Last week, it wasn ... such as retail, will ultimately benefit mobile advertising by helping to unlock its full potential," he suggests ...

How can barter add value to your media budget?

22 Mar 2012

companies to financial services brands. At Miroma, our clients include a high-street retailer, an events ...

Clear Channel Outdoor Planning Awards shortlist revealed

20 Mar 2012 | by Staff

and Retail, Carat/Posterscope BSkyB, Sky, Long Term Holding, IPM/MediaCom Coca-Cola, Coke Zero, Tasting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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