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Vodafone kicks off retail advertising review

Vodafone has called a review of its integrated retail advertising account....UK retail stores. Vodafone's retail account is currently handled by The Marketing Store, which won the business in 2007 after a review. The telecoms company's most-recent retail activity included the launch ...

ZenithOptimedia lands £50m RBS retail media account

ZenithOptimedia has won the £50 million media planning and buying account for RBS' retail banking...Despite losing the NatWest and RBS retail bank business, MediaCom will still work on group communications, including sponsorship and corporate banking for the RBS Group. It also retains media duties ... handles the retail business, and CHI Partners, which is tasked with its in-branch creative work. M C ...

Agencies line up for retail bank launch

NBNK Investments, the financial vehicle launched last year with the aim of building a new UK retail

Hotline: Mercedes-Benz Retail Group appoints RSM

Mercedes-Benz Retail Group, the largest official retailer of Mercedes cars in the UK, has appointed

Media Awards 2010: Best Retail and Home Shopping Campaign

WINNER Title: A Social Success Duration period: February 2010-ongoing Media agency: Arena Quantum Media director: Dan Clays Account directors/media planners: Laura Langthorne, William Bonaddio Creative agency: n/s Creative director: n/s Account directors: Laura Langthorne, William Bonaddio Account...

Electrolux reviews pan-Euro retail creative account

The Swedish household appliance manufacturer Electrolux is reviewing its pan-European retail...of the Electrolux headquarters in Stockholm. Creative on the retail account covers ads designed to drive customers into electrical retailers to buy products, rather than broader brand advertising. Electrolux currently uses the Lowe Worldwide retail division, Rivet, to create its retail advertising. Lowe also ...

Proximity retains Shell's pan-European POS and retail account

Proximity has retained the Shell European retail and point-of-sale account following a competitive...The account includes retail advertising at petrol pumps and point-of-sale and print activity at Shell's forecourts across Europe. The five-year contract covers 19 markets including UK, France and Poland. Proximity won the account in 2003 after a seven-way pitch involving Iris, Triangle, Tullo ...

Will Lever to head JWT's new retail offering

JWT is rolling out a new retail offering called JWT High Street, and has hired Will Lever...Launching next week, JWT High Street will aim to provide brands with a better understanding of consumer behaviour in the retail sector, producing in-store activity ranging from store and packaging design to point-of-sale material and retail marketing communications. Lever will be responsible ...

GETTING INTO THE RETAIL GROOVE

distinctive campaigns develop with artists in the retail industry - Gabriella Cilmi performing a live acoustic ... performing live for more than 400 retailers at Sony's London headquarters. Headway has certainly been made in terms of brand and band collaboration, showcasing to both retailers and the music industry how ...

Orange appoints Iris to retail marketing account

LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing...The account was previously held by BD Network. The win will see iris launch retail marketing campaigns over the next two years and experiential and instore activity within Orange stores ... pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.