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Commercial TV and radio remain strong in Q1

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

ZenithOptimedia retains Superdrug media

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Reckitt Benckiser sexes up the kitchen cabinet

of marketing support as well as being high on the agenda in discussions with retailers. "We've learned how ...

Agencies line up for £7m Superdrug media

Superdrug, the UK's second-largest health and beauty retailer, is reviewing its £7 million UK media...The move is part of a European review led by Superdrug s holding company, AS Watson. The retail group, which is owned by the Hong Kong conglomerate Hutchison Whampoa, is reviewing its high ... years, introducing the Gavin Stacey actress Joanna Page as the face of the retailer. Follow ...

The Perfume Shop appoints Über to ad account

ber will be responsible for the retailer s Christmas TV campaign. The agency first worked with The Perfume Shop on a project in July , as part of the retailer s sponsorship of ITV2 show Peter Andre: Here ... the pedigree to successfully combine a strong retail message with the key emotional engagement delivered ...

Big Al's and the7stars capture Yardley

business for the soap and perfume retailer Yardley London.

JWT Pakistan wins Vaseline and Ideas by Gul Ahmed accounts

, a local retail lifestyle brand....JWT has been chosen as Vaseline's creative agency, following a pitch against Lowe Rauf and Ogilvy Mather. The agency will handle the brand s body lotion product range. Ideas By Gul Ahmed, a sub brand of Gul Ahmed, is an established retail lifestyle brand in Pakistan whose product range ...

Superdrug hunts shop for reward scheme launch

The retailer, which intends to launch the scheme in May, is handling the search process itself. Its decision to establish a loyalty scheme comes 15 years after rival Boots started its Advantage Card ... . The retailer is part of the world s leading international health and beauty retailer, AS Watson Group, which ...

Dare nets Clean & Clear digital brief

to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page ...

HMDG wins Superdrug ahead of pre-Christmas TV ad drive

Superdrug, the UK's second-largest health and beauty retailer, has appointed HMDG to its UK...The retailer currently spends 6 million a year on advertising, according to The Nielsen Company ... a major TV campaign in the run-up to Christmas. The retailer's most recent retained agency was Euro RSCG, which was appointed to handle branding work in May 2005. Superdrug, owned by the retail ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.