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Commercial TV and radio remain strong in Q1

in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...

ASA bans 'Sofa King Low' slogan

A furniture retailer that uses the line "where the prices are Sofa King low" in its regional press

Electrolux reviews £25m ad business

works on the creative account for its retail business. Head London oversees Electrolux's digital ...

ZenithOptimedia retains Superdrug media

Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...

Start-up Green Cave People joins B&Q ad roster

The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...

Cheethambell JWT wins £5 million Bhs account

The Manchester-based agency picked up the business after a final head-to-head pitch against Now. M C Saatchi and Libertine are also understood to have held conversations with the retailer. Bhs has moved swiftly to appoint the agency ahead of the busy autumn and Christmas shopping season ...

Argos to launch series of ads tailored to ITV programming

The retailer Argos is to launch ads tailored to TV programmes, such as Emmerdale and Coronation

Yellow Door beats Burnett to Westfield

The business was previously handled by CHI Partners but the agency parted ways with the company in January just nine months after winning the account. Yellow Door, which was founded by the retail expert and TV celebrity Mary Portas, won the account after a pitch against Leo Burnett. The agency ...

MediaCom wins consolidated £92m DFS media business

DFS Furniture, the furniture retailer, has appointed WPP's MediaCom to handle its newly

BiC appoints Forever Beta to ad account

handle brand positioning, digital and retail advertising on both the business and consumer side. BiC ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.