ASA bans 'Sofa King Low' slogan
29 Feb 2012 | by Ed Owen
A furniture retailer that uses the line "where the prices are Sofa King low" in its regional press
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in FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
A furniture retailer that uses the line "where the prices are Sofa King low" in its regional press
works on the creative account for its retail business. Head London oversees Electrolux's digital ...
Both high-street retailers are owned by AS Watson and their media accounts were part of a wider Benelux and UK media review that began in September last year. Mindshare and Initiative also competed for the UK and Benelux businesses. The client is expected to make a decision on the Belgian and Dutch ...
The agency was appointed after a pitch, and will now work on a series of projects for the DIY retailer to help promote its sustainability and environmental credentials. It is thought that B Q is keen to put more emphasis on showcasing itself as an environmentally conscious company, and will put ...
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The business was previously handled by CHI Partners but the agency parted ways with the company in January just nine months after winning the account. Yellow Door, which was founded by the retail expert and TV celebrity Mary Portas, won the account after a pitch against Leo Burnett. The agency ...
DFS Furniture, the furniture retailer, has appointed WPP's MediaCom to handle its newly
handle brand positioning, digital and retail advertising on both the business and consumer side. BiC ...
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