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'It's all good' brings McCain back from the brink

the commoditisation of so many grocery categories as retailers turn increasingly to price promotion to generate ... ) division, responsible for retailer label products. In 2005, he was appointed chief executive ...

Starbucks partners with Tata for India launch

shopper and retail marketing director at Leo Burnett Asia Pacific, agrees that local insight is key ... adds that India is still very much in the embryonic stage of modern retail development, with modern ... that the companies are considering opening Starbucks outlets in Tata retail locations and hotels. Campaign ...

Burger King appoints Publicis as its AOR for Singapore

agency with experience in the retail space and its appointment is one of our key initiatives to prepare ...

A newly converged world

for Ford at auto shows or direct from drive to store retail activations has allowed users to share ...

Generation why?

the way people study for ever. Retailers redefining loyalty by mashing up offers, peer recommendations ...

Draftfcb London picks up Taco Bell UK ad account

June across outdoor, direct response ads, sales promotions and retail POS. The agency will also ...

And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more

as Sir Stuart Rose, the executive chairman of the retail company, insisted he would not outstay his ...

Ad regulator bans KFC 'fresh food' ad

LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses

And in the real world... Phorm, RBS, L'Oréal and more

cheap imitations of the French cosmetics giant's perfumes. Source: Financial Times Retail rent ...

And in the real world... John Lewis, Porsche/VW, Hulu and more

Porsche and Volkswagen have announced they are to merge. Source: Financial Times John Lewis will open 50 specialist home stores, which will be a third of the size of existing stores and stock two-thirds of products. The retailer had originally planned to open ten full-size stores and a handful of smaller stores ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.