Harvester introduces 'junior chef' ads
07 Mar 2012 | by Ed Owen
Restaurant brand Harvester has launched a TV, digital, social media and retail campaign showing a
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Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
partnership with Paramount Pictures will see a series of retail promotions, special edition cans and live ...
Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
on the brand immediately and its activity will involve campaigns to help Peroni stand out in the retail ... with Peroni on a number of very exciting projects in 2012. The retail environment is increasingly challenging ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
The retail specialist won the pitch that began in November last year and was handled through the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ...
Kitcatt Nohr Digitas picks up UK Starbucks CRM business
01 Dec 2011 | by Sara Kimberley
Kitcatt Nohr Digitas won the pitch in a two-way shoot-out against EHS 4D after the coffee retailer issued a request for information directly to agencies last month ahead of targeted customer activity. The agency will act as Starbucks' first dedicated CRM shop in the UK. It will work closely with the coffee ...
Kraft launches Cadbury Screme Egg ads
18 Oct 2011 | by Maisie McCabe
at six-sheets close to retailers, phone boxes and digital screens. To expand the campaign creatively ...
Gatorade picks Iris for integrated work
06 Oct 2011 | by Matt Williams
The agency, which won the account after a pitch, will initially support the relaunch of the brand in the UK. A campaign breaking in November will include press, digital, retail and brand partnership activity. A number of Gatorade-sponsored athletes are expected to be involved in the work, including ...
As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
with a fashion retailer. Meanwhile, Bray Leino is in line for a project via the London office ...
School Reports 2011: Quiet Storm
05 Sep 2011 | by Staff
7 at retail for every 1 spent for Richmond; and an award-winning social media campaign for MTV ...
School Reports 2011: EHS 4D GROUP
05 Sep 2011 | by Staff
Nestle, Yahoo!, Unilever and TUI. In September, it was also reappointed to the Barclays Retail direct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
